Category: Marketing

By the time it became my job to know and navigate social media and online communities, the burgeoning social media marketing industry (at that time an uncomfortable conglomeration of PR, advertising, content, marketing and customer service folk) was already talking extensively about what was then its greatest challenge: measurability and return on investment.

Thirty teenagers became homicide victims in London in 2021. All but three were stabbed. Knife crime is one of London and England’s great tragedies, underpinning the heartbreaking over-representation of teenagers among the capital’s homicide victims.