My old mate Gary Andrews has been on the road for the last few weeks, and in addition to gracing me with his actual physical presence over the course of several pints of fancy lager, he was kind enough to ask me to write a guest edition of his terrific newsletter.
You can read my contribution to The Dispash here. You might recognise some of the arguments if you read my previous post on the creative cost of chasing cheap engagements in social media. My premise, then and now: just because it’s popular, doesn’t mean it isn’t shite.
Enjoy. Even if you don’t, normal service will be resumed shortly and you should subscribe to Gary’s newsletter immediately.